Episode sets off real time bidding war for the ‘#1 Credit Card’.
On 13 October, Gulf News carried a half page ad from Standard Chartered (above). The creative urged readers to search on Google for #1 credit card. True to the text ‘It’s good to be #1’, Standard Chartered did emerge on top, albeit of the paid search results (ads).
Soon after, the bank was toppled from its numero uno position, by Mashreq Bank.
Here’s what the screen looked like (click to enlarge).
The message was that Mashreq is “The Real #1 Credit Card”! ‘Awesome to see this happen in real time!’ said a tweet from an adlander.
(Updated at 2.20 pm…)
Well, the story didn’t end there. The bi
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Hey, great reporting on real time advertising by Campaign Middle East. Just one problem. Your reporter did a search at 2.15 pm and typed in “#credit card” instead of “#1 credit card”. No wonder HSBC landed right up there.
You’ve compared apples and oranges and you deserve a pat on the back for another great example of armchair reporting.
It is not a paid search claim. They actually won the best card award for ME.
Did any consumers take any of the credit cards?