Global creative collective Forsman & Bodernfors, a part of NASDAQ-listed global marketing and communications group Stagwell, has appointed Justine Armour as its Global Chief Creative Officer.
Swedish-founded Forsman & Bodenfors recently set up its newest office in Dubai, its ninth dot on the global map as of last October. Armour will oversee the creative output across all nine offices, including at the creative collective’s Dubai branch.
“The global creative industry is crying out for a truly distinctive, unique offering such as the collective at Forsman & Bodenfors. The Swedes are genuinely creative in their very DNA; from the process to the organisational structure, F&B approaches things in a completely counter-cultural way compared to a traditional agency,” Justine Armour said.
“I find this invigorating, and it’s no surprise that the collective has made some of my most favourite work in the world over the years. The F&B culture is designed to support and produce creativity that stands apart and transforms thoroughly, and I’m looking forward to helping bring that magic to a wider array of creative talent and clients around the world,” Armour added.
Armour will initially be based in New York, relocating to London later in the year.
Most recently, she was a Partner and CCO at independent New York agency, FIG. Armour joined FIG from Grey New York where she was the Chief Creative Officer, the only woman to hold the position in over 105 years.
Prior to Grey she built a diverse portfolio across agencies including 72andSunny, Wieden+Kennedy, Publicis Mojo and Saatchi & Saatchi. She began her career in her native Australia, at McCann Erickson Brisbane.
“Justine’s outstanding creativity and track record of producing work that helps brands grow makes her the perfect partner for us – curating Forsman & Bodenfors’ direction as we move into a new era,” said James Denton-Clark, the agency’s recently appointed Global CEO.
“Creativity at Forsman & Bodenfors has always been about how we approach the task and the outcomes rather than outputs. Justine really gets that creativity is the process through which we can achieve these outstanding results,” Denton-Clark added.
With a reputation for bold, transformative work that impacts culture, leading to campaigns such as ‘Epic Split’ for Volvo Trucks, ‘Wow No Cow’ for Oatly, ‘Marriage Market Takeover’ for SK-II and ‘Visit Sweden (not Switzerland)’ for Visit Sweden, Forsman & Bodernfors has established itself as an influential global creative agency.
Recognised across major global award shows, including Cannes Lions, D&AD, One Show, LIA’s and more, Justine has previously been listed by Campaign magazine as a US Female Frontier honouree. A champion of diversity, equity and purpose, Justine has spoken at numerous events including One Club Creative Summit, SXSW and TribecaX.
