By Rakesh Patel, head of sales UK and pan-EMEA at Spotify
Audio is the most innovative place an advertiser can be right now. Amid a transformative landscape, audio proves itself to be a formidable force in the space through its growing consumption, innovation and impact.
This is because audio provides creative opportunities for marketers that other mediums cannot. It can be taken anywhere with very little equipment and requirements, while audio ads can be created easily and efficiently outside of a studio, while still offering high-quality production and distribution.
Audio is the medium for 2020 and beyond. This has been accelerated by recent events, and I believe the momentum is just ge
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