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TP launches first innovation center in MENA to drive AI-powered digital transformation

Mounir Hijazi, Chief Executive Officer – GCC, said, "We believe the future is not man vs. machine; it’s humanity amplified."

TP launches first innovation center in MENA to drive AI-powered digital transformation

The TP Innovation Centre offers immersive experiences, design thinking labs, and client workshops that respond to the needs of local industries — including government, banking, healthcare, travel and retail.

Designed as a co-creation space, the TP Innovation Centre aims to support the ambitions of the region by facilitating scalable use cases and public-private collaborations, particularly in talent development, innovation-led growth, and digital competitiveness.

Mounir Hijazi, Chief Executive Officer – GCC, said, “We believe the future is not man vs. machine; it’s humanity amplified.”

He continues, “This centre showcases our commitment to fusing emotional intelligence with artificial intelligence to create better outcomes for people and businesses alike. As the region’s leading tech hub, Dubai Internet City was the natural choice for our new location.”

Ammar Al Malik, Executive Vice President of Commercial at TECOM Group PJSC and Managing Director at Dubai Internet City, adds, “Dubai Internet City’s vibrant ecosystem is at the forefront of fostering innovation and nurturing the development of AI solutions across key economic sectors.”

“The TP Innovation Centre’s focus on co-creation and talent development represents a strategic investment in Dubai’s digital future, and our community will champion such initiatives to contribute towards the goals of Dubai Economic Agenda ‘D33’.”

The first of several innovation centres TP plans to open across the GCC, the TP Innovation Centre features state-of-the-art equipment, including a dynamic 3D screen and signature interactive platforms that bring stories, systems, and real-world use cases to life.

With operations in 95 countries, over 500,000 employees, and services delivered in 300+ languages and dialects, TP brings the global capacity and cultural fluency necessary to empower the UAE’s diverse and multilingual society.

the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.