Ducab Metals Business campaign makes brand more relatable with partners, customers

Ducab has launched an awareness and education-based campaign titled How DMB Makes It Happen, which is aimed at highlighting the quality of the products of Ducab Metals Business (DMB).

The campaign brought to life by Saatchi & Saatchi Middle East and Prodigious was intended to reinforce DMB’s credibility and leadership in the metals sector within the Middle East and North Africa (MENA) region.

The mandate of the campaign was to build a deeper understanding about DMB – both internally among employees and externally with partners, customers and the wider industrial community – by making the brand relatable.

The campaign was carried across the brand’s social media channels, and will run for a month.

The creative style of the hero video was a blend of industrial storytelling and brand symbolism.

It combined cinematic visuals with a narrative that positioned DMB as more than just a metal supplier; it reflected the human side of the brand, its values, its people and its role in shaping real-world progress.

“Progress is human; it’s hands-on – sparking what turns metal into motion. sparking what turns copper and aluminium into lifelines and the engines that drive you forward,” the narrative on the campaign video states.

Success metrics of the campaign are being monitored based on social media engagement.