For decades, Ramadan advertising has been a predictable playbook: cue the dramatic music, roll out the slow-motion family reunions and bring on the heart-wrenching generosity. The result? A sea of emotionally charged, tear-jerking commercials that leave audiences reaching for tissues faster than they reach for their iftar dates. But here’s the thing – Ramadan isn’t just about sentimentality. It’s also about joy, laughter and the kind of slapstick humour that only emerges when someone is running on three hours of sleep and an empty stomach.
Between the legendary Favazeer game shows, over-the-top sitcoms and unintentional comedy of fasting-induced forgetfulness, Ramadan is already pack
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