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Ramadan growth

Creators delivered measurable growth in Ramadan 2025

Ramadan Learnings: Winter is Coming and Shoppers are Shopping Earlier

Ramadan learnings: Winter is coming and shoppers are shopping earlier

'Share The Light'

Aramex’s ‘Share The Light’ collects more than 17m views in first nine days

Warner Bros. Discovery’s Layla Tamim on why brands need to curate relevant and meaningful content for the month of Ramadan.

Why brands need to think differently during Ramadan

Javid Aslanov, Connected TV

Capitalising on Ramadan’s digital shift towards Connected TV

LION’s Osama Siddiq makes the case for humour within Ramadan advertising

LION’s Osama Siddiq: Spill the vimto, not tears

moon pizza

Dodo Pizza supports delivery riders with the moon, customers with stars

Community and commerce: Weaving the story of Ramadan 2025

MMS MBC Media Solutions event Riyadh Ramadan advertising programming

MMS unveils MBC Group’s 2025 Ramadan programming and ad opportunities

THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Industry Snapshot: Beyond the Middle East marketing playbook

May 9, 2025

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

May 12, 2025

The new playbook for communicating with Saudi Gen Z

May 8, 2025

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