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posted on Nov. 05, 2025 at 4:30 pmNov 5, 2025

Speed over sign-off, specificity over scale: tactical. reveals how brands win on social

posted on Nov. 05, 2025 at 4:30 pmNov 5, 2025

The report includes detailed case studies, a brand readiness checklist, and actionable frameworks for marketing teams looking to transform their approach to content and storytelling.

tactical. report

Global creative and innovation agency tactical. has released a provocative new report at a time when brands face unprecedented competition for attention. They’re no longer just competing with each other – they’re competing with creators, memes, and millions of micro-moments on social media.

The report includes detailed case studies, a brand readiness checklist, and actionable frameworks for marketing teams looking to transform their approach to content and storytelling.
Attention spans are at an all-time low. Brands face a brutal truth: entertain or become irrelevant.
With mobile users spending just 1.7 seconds evaluating content before scrolling past, and the average human attention

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Tags:actionable frameworks Attention brand readiness brands case studies checklist co-creation content content creators creative agency creators emotion Entertain me or Die influencers innovation agency marketing marketing playbooks memes micro-moments Mike Khouri ownership Report ROI scroll shows social media specificity speed storytelling Tactical

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.