“It’s not just about culinary skills – it’s also about nurturing family connections,” said Edy Saaiby, Head of Sales at Spacetoon Group during an exclusive interview with Campaign Middle East.
Why are women your main target audience?
Spacetoon, the family content creator, provider, and streamer, is creating a new experience for Arab mothers and daughters with its first-ever cooking TV programme, “One Thousand and One Recipe” (ألف طبخة وطبخة).
Launching in January on Spacetoon TV and Spacetoon Mum’s YouTube channel, the programme blends culture, cooking, and entertainment, bringing mothers and their daughters closer through the joy of cooking.
Based on a study we condu
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