Sotheby’s International Realty Dubai gets a brand makeover

The company extends its impact across the UAE, UK, and KSA reinforcing a vision for global luxury living

Image Credit: sothebysrealty

Sotheby’s International Realty Dubai has entered a new era with its rebranding. 

It has extended its impact across the UAE, UK, and KSA and reinforces a unified vision for global luxury living.

They have a mix heritage and contemporary vision. The rebranding venture highlights Dubai Sotheby’s International Realty’s commitment to refining the benchmarks of luxury real estate in the region. 

It reflects the company’s pursuit of excellence, innovation, and delivery of service.

The company has demonstrated its ability to cater to an affluent clientele by successfully completing transactions involving high-value properties, showcasing its expertise in handling substantial real estate transactions.



George Azar, Chairman & CEO at Dubai Sotheby’s International Realty, said: “I truly believe that, as we step into this new chapter for Dubai Sotheby’s International Realty, we are forging a path of resilience. 

“In the realm of luxury real estate, we are not just changing a name; we are reshaping the narrative and setting a precedent for the future. 

“Just as I’ve observed the economic shifts in Europe, I recognise that sustainable growth requires a vision that goes beyond immediate gains. 

“Our dedication to elevated standards, innovation, and service is not just a reflection of our past success but a promise for the prosperous future we are building. Dubai Sotheby’s International Realty is not merely a brand; it’s a commitment to enduring value and unmatched quality.”

As the brand embarks on this journey, it not only shows a visual transformation but represents a strategic move to shape the future of luxury living across diverse markets. 

This rebranding aims to cementing Dubai Sotheby’s International Realty and elevate standards in global real estate. 

The second Campaign Saudi Briefing event of the year will be taking place in Riyadh on 12th October 2023. A variety of panels and speakers will be discussing the themes of media and marketing. For more details, click here.