Dubai-based street culture festival Sole DXB has teamedup with internationally – acclaimed artist Hassan Hajjaj to create a film promoting this year’s event.
The campaign by Hajjaj and agency Moloobhoy & Brown will feature a series of ‘vibrant images that embody their shared ethos around art, music, fashion and urban culture’.
Produced by the Moroccan pop artist, photographer and designer at his London studio, ‘Mr Amine Bendriouich’ offers what Sole DXB founder Hussain Moloobhoy described as a “refreshing take on Dubai and the wider Middle East”. So far only the ‘making of’ the video has been released, with the film offering a window into the shooting process a
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