It’s fortunate that this is an industry built on telling great stories because I’ll admit it: I’m a sucker for a well-told story.
It’s not just the entertainment value of a good story; it’s the idea that when we take a step back and look at how challenges used to get solved in an era when technology wasn’t there to save the day, creative solutions invariably seemed to present themselves.
I’m of the belief that the challenges of evolving and staying relevant in the face of a changing media landscape, vast and technologically complex though they may be, are the same kind of challenges our predecessors faced, albeit in a different era and in a different contextual setting.
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