By Varuna Mehta Jagwani, founder of Light Digital.
All social media sites started as platforms with certain instinctive features which were unique, and it worked well for a while. But we can’t deny that the consumer base that all these platforms cater to is the same. Hence, the stiff competition.
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Keeping an eye on the competitor’s move is a tried and tested business strategy but lately, we have noticed the trend of
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