Snap Inc.’s AR Ramadan Mall will return this year, offering an immersive retail experience that bridges physical and digital worlds.
The social media platform aims to bring families and friends together to connect and celebrate in new and innovative ways.
Building on the success of the two previous editions, with last year’s mall reaching over 12 million shoppers, this year’s experience sees a makeover inspired by the spirit of Ramadan.
For the first time, the AR Mall will showcase two different designs, with the first night-time inspired theme activated for the duration of Ramadan, and the second brighter look, illuminated with crescents and stars for Eid Al Fitr celebrations.
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