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posted on Feb. 26, 2025 at 1:00 pmFeb 26, 2025

Snap Inc inks MoU with Qatar’s GCO to launch AR Academy for the MENA region

posted on Feb. 26, 2025 at 1:00 pmFeb 26, 2025

More than 300 million people use AR on Snapchat and more than 85 per cent of daily users in the MENA region interact with Lenses every day. In Q4 2024, more than 400 million Snapchatters engaged with AI-powered Lenses.

From left, Hussein Freijeh, General Manager of Snap Inc, and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee sign an MoU for the Augmented Reality AR Academy

From left, Hussein Freijeh, General Manager of Snap Inc, and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee.

Snap Inc. has signed a memorandum of understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch an Augmented Reality (AR) Academy in the MENA region.
Announced at Web Summit Qatar 2025, the agreement marks a step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO for the AR Academy aims to unlock new opportunities and empower the next generation of AR creators and developers.
Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee, said, “Our partnership with Snap to launch the region’s first Augmented Reality Academy marks a strategic mile

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Tags:ar AR Academy AR creators augmented reality Augmented Reality Academy business results creative developers Digital Transformation GCO Government Communications Office human connection Hussein Freijeh Lenses Qatar Sheikh Jassim bin Mansour bin Jabor Al Thani Snap Snap Inc.Snap Spectacles Snapchat Snapchatters spatial computing

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.