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Smartphones are for everyone, by Samsung’s Mais Al Masri

By Mais Al Masri, MX Marketing Part Leader, Samsung Electronics.

Today, a world without smartphones is just as unimaginable as a forest without trees and an ocean without water. Smartphones are an integral part of the digital culture that defines present-day civilisations. These hand-held power devices have the ability to connect people in a multitude of impactful and empowering ways. Saying that they are indispensable for managing our daily lives is by no means an exaggeration.

Are smartphones gender-biased?

However, have you ever thought if smartphones were created as a one-size-fits-all device? At Samsung, we have been very keen since the beginning to look beyond that, and focus more on the innovations, features, capabilities, functions, that resonates with


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