Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) for a new audience context technology. The patented solution focuses on analysing audience behaviour and intent by integrating signals from various consumer interactions.
Unlike conventional contextual advertising, which primarily relies on matching ads to keywords or static content, Smartifai’s system generates multi-dimensional audience context. The technology combines different aspects of context together – contextual curation, content context, live context, mobility context and addressable context. This approach aims to deliver deeper insights, enabling brands to craft campaigns with g
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