Dubai Holding became the first brand in the MENA region to pioneer an attention solution under the climate change and sustainability vertical.
Magna MENA and Smartifai embarked on a distinctive mission to effectively communicate Dubai Holding’s corporate message regarding COP28 and sustainability.
The challenge was to make this message resonate with the right audience in the appropriate context, ensuring that the entire communication process was not just heard but truly felt.
Smartifai analysed contextual signals and addressable contexts to identify and engage users interested in topics related to COP28, sustainability, and climate change.
The objective was to minimise
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