BackLite takes its Triple Crown series to Abu Dhabi

Outdoor supplier Backlite Media has announced the expansion of its Landmark Series into Abu Dhabi.

The Landmark Series features a collection of “visually stunning” outdoor advertising structures positioned in “high profile” locations across the city.

These structures are crafted with the aim to captivate audiences and leave a “lasting impression”.

As part of the expansion, the company announced the launch of the Triple Crown in Al Qana, Abu Dhabi.

The Triple Crown is the company’s offering that features uniquely designed set of triple billboards.

“We are excited to introduce The Landmark Series to Abu Dhabi and expand our presence in the region,” remarked James Bicknell, CEO of BackLite Media.

The company’s decision to extend The Landmark Series to Abu Dhabi coincides with the region’s rapid growth and development.  The city continues to establish itself as a vibrant centre for business, culture, and tourism.

“With the city now recognised as a preferred hub for investments, business and real estate, Abu Dhabi provides the ideal backdrop for our innovative advertising structures,” adds Bicknell.

“We are confident that The Landmark Series will enhance the city’s advertising landscape and offer premium brands a powerful platform to connect with elite audiences.”