Ahmed Bahgat, CEO, Outsite Billboards.Egyptians have a strong affinity for out-of-home (OOH) media, and data consistently shows high engagement with outdoor campaigns. For the millions of citizens who spend a significant portion of their day commuting, OOH media provides an entertaining experience on the road.
Marketers in the real estate and FMCG sectors report that OOH advertisements yield higher conversion rates, indicating that Egyptian audiences place more trust in digital and static out-of-home than other advertising channels.
Egypt’s OOH industry stands as the largest in the MENA region. Despite the notable scarcity of market information, the sector’s true scale far surpasses general expectations, with figures signifi
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