Serviceplan Middle East collaborated with the automotive giant BMW group to bring together the concept of ‘Forwardism’. The ‘Forwardism Comes Home’ campaign for the new BMW 7 series deviates from the usual norm of performance and technology focused advertisements to highlight the materials and the composition of the car.
In the film, produced by Boomtown Productions, unique metal birds connect the aluminum sustainably sourced in the region to the development of the new BMW 7, while completing a journey through some iconic landscapes in the Middle East.
The roots of the campaign lie in the 2022 global partnership forged by BMW Group with Emirates Global Aluminium, the UAE’s largest ind
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