Sephora’s Ramadan campaign represents the spirit of the holy month, highlighting reflection and resilience.
By reaching out to their beauty community, the brand encourages individuals to think about who inspires them, fuelling a sense of confidence.
In spotlighting five inspiring stories, Sephora shows the power of support and determination, demonstrating that anyone can become an inspiration through their skills and authenticity.
One of the stories include Dhay, a Saudi gamer and influencer who is inspired by her community. Her passion for self-expression is through makeup and hobbies.
The gaming community is largely dominated by men and her presence is inspirational for women in the region, showing that gender should never limit one’s pursuits or passions.
Through its campaign, Sephora champions self-expression, courage, and community, recognising that beauty rises above aesthetics.
By embracing diversity and highlighting voices within the region, it develops a culture of empowerment. The campaign aims to resonate with its audience, reminding them of the strength that lies within each individual.
Global Brand Identity
Sephora has also recently announced it will standardise its brand across 35 markets globally for the first time.
The move can help create a consistent and united brand identity worldwide and simplify communication, marketing efforts, and customer experience, making it easier for consumers to engage with the brand regardless of their location. This could potentially strengthen Sephora’s position in the beauty industry.
The new brand tagline is ‘We belong to something beautiful’ and highlights its “goal to inspire its communities through its inclusive vision, within which all forms of beauty are celebrated”.
Launched in 2019, it will now roll out in Europe, the Middle East and Asia through an immersive campaign, produced with the BETC agency.
Deborah Yeh, Global CMO at Sephora, said: “The We Belong to Something Beautiful line has become “more than a brand signature. It has inspired action, from evolving our store experience to expanding our product assortment. While every culture has unique nuances, we believe inclusion is a global human concept. We now challenge ourselves to commit to this ambition worldwide.”
