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posted on Sep. 22, 2025 at 7:00 pmSep 23, 2025

Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

posted on Sep. 22, 2025 at 7:00 pmSep 23, 2025

The 'We Shape the Future' campaign links the company’s iconic projects to the core pillars of this year’s Saudi National Day: authenticity, vision, ambition, generosity, exceptional giving and showing up for others.

$FGC Saudi National Day campaign TBWA\RAAD$

First Gulf Company (FGC), a Saudi organisation proudly contributing to Vision 2030, has launched a social-first media campaign to celebrate Saudi National Day in partnership with its creative agency of record, TBWA\RAAD, which conceptualised and executed the campaign.

As one of the Kingdom’s leading systems integration companies, First Gulf Company aims to be at the heart of projects that preserve heritage, connect communities and deliver innovative solutions at scale.

The latest ‘We Shape the Future’ campaign links the company’s iconic projects to the core pillars of this year’s Saudi National Day: authenticity, vision, ambition, generosity, exceptional giving and showing up for o

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Tags:Advertising ambition authenticity Campaign conceptualisation creative agency of record digital platforms exceptional giving execution FGC First Gulf Company future ambition generosity heritage Instagram Layla Mohammed Alyo LinkedIn national pride Nezar Ridha AlShurafa Saudi National Day social media Social Platforms Tala Adada TBWA\Raad Twitter visibility Vision Vision 2030 We Shape the Future X

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.