Covid-19 has had a significant impact on every aspect of life, from how we go about our daily lives to how we do business. Brands and marketing agencies had to rise to the challenge and adapt with speed to the new landscape presented by the Covid-19 crisis. And now, as we emerge into a new post-crisis era, we have to pivot again to establish a ‘new normal’ way of working and design a new chapter of storytelling.
When Saudi Arabia, together with the rest of the world, went into lockdown in response to the Covid-19 pandemic in March 2020, at FP7 we realised we had to evolve how we told brand stories quickly. We had to ensure our brand stories remained relevant and resonated with their desired a
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