How have consumers changed in Saudi Arabia in recent years?
The Saudi market has changed dramatically during the past few years. A strong economic recovery meant better budgets and improved payment terms against a backdrop of elevated strategic thinking and a completely different level of ambition, which inspires the entire Kingdom and its partners around the world.
From a media intelligence point of view, the first major change is the demand from senior government and corporate leaders for genuine insights that combine technology and human intelligence – and not automated data, vanity metrics and poor commentary.
The second major change is the growth in TikTok and Snapchat as the two mai
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