Consumer intelligence company, Talkwalker, and social media management platform, Hootsuite, have released their Brand Love 2022 report. Each year, Talkwalker uses its consumer intelligence capabilities to analyze over 1,500 brands, to see which ones are the most loved.
According to the report, Middle East consumers’ most loved brands for 2022 include Nescafé, Lexus, Prada, and more. The ranking reflects consumers’ positive experiences with each brand on social media, review sites, and forums.
With over ten years of client research and in-depth analysis of use cases, the index identified three critical scores for monitoring brand love – passion, trust, and customer satisfaction. The scores were calculated by analyzing over 2.6 billion conversations from social media, news, blogs, and reviews to identify the brands consumers really cared for.
By partnering with Hootsuite, the report also included tips on how brands can strengthen their relationship with consumers.
“This is a wakeup call for brands,” said Rami Deeb, marketing manager CEEMEA, Talkwalker. “It is risky for brands to become complacent and take consumer love for granted. This year’s Brand Love report shows us that maintaining that love requires constant nurturing and effort”.
Consumer priorities, values, and behaviours change constantly, and only those brands that are close to their consumers, foresee these changes and adapt. These are the brands that are sustaining and growing their brand love. Love your consumers, and your consumers will love you.”
In the past year, there was an increased focus on sustainability in the world, particularly on what impact brands are having on a social, economic, or environmental level. As many of the top 50 brands have prioritized sustainability efforts, we can see that this should not just be a consumer priority, but a critical brand strategy that can help create or kill brand love.
“As a marketer, if the past year and a half taught us anything, it’s that the traditional ways of advertising have changed drastically. Brands who put authenticity and courageous creativity at the core of their plans are the ones who generate the most brand love,” said Maggie Lower, CMO, Hootsuite. “This year’s Brand Love report features shining examples that we can all learn from of how companies are innovating and connecting with their audience in different ways to build loyalty and affinity.”
Find the Brand Love report here.