How would you describe the Saudi advertising industry from 2021
to 2022?
With the current rapid development of the Kingdom’s entertainment and tourism businesses, the advertising industry in Saudi Arabia has gained more influence and complexity than before. Cinemas reopening, live concerts, and prominent events resulted in new media opportunities becoming available to advertisers.
In the past few years, we have seen a positive change in government using communication to educate citizens and change public opinion. Government advertising spend has registered a noticeable growth, communicating Vision 2030 goals and how such transformation is going to affect people in Saudi Arabia. Riyadh ci
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