Prince Badr bin Abdullah, the Saudi minister of culture has signed an agreement with Waleed bin Ibrahim, the chairman of MBC Group to launch a new TV channel.
It will celebrate Saudi culture and sets to broadcast a diverse range of programmes focused on its rich history, in addition to current events and offerings.
It aims to solidify the country’s position as a regional hub for culture and achieve its cultural objectives of Saudi Vision 2030.
Airing on MBC’s satellite and digital channels and the streaming platform Shahid, it aims to appeal to a diverse audience through content that reflects Saudi people’s perspectives, heritage, civilisation and culture.
The programme will feature content on arts, literature, history and heritage, poetry, film and theater, design, fashion, and dining and hospitality.
Documentaries scheduled will include lives and memoirs of prominent Saudi figures, while other programmes will comprise theater performances and productions, Saudi arts and culture talks, and talk shows with renowned academics.
The agreement will also include the launch of a new digital media platform dedicated to Saudi cultural space for online platforms, as well as articles, podcasts, videos and short documentaries.
Reflecting the ever-changing needs of both local and global audiences, the upcoming channel and digital platform invites Saudi talent and creatives, with MBC spearheading the transformation of their content into key cultural assets.
The new channel aligns with the aspirations of a new generation, content creators, and others, who are passionate about showcasing their country to the world.