Ritz-Carlton revamps digital experience with new websites

The Ritz-Carlton has unveiled a new collection of websites to reflect the future vision of the brand.

The comprehensive redesign includes more than 110 individual hotel sites, Ritz Carlton, Ritz Carlton Reserve site, and six Reserve property websites.

The new websites feature a captivating digital platform and provide users a seamless experience with its striking visuals, typography, enhanced video components,and diamond background pattern inspired by the brand’s aesthetic.

It also includes editorial content such as destination guides and inspiring stories to attract travelers.

Chris Gabaldon, Senior Vice President, Global Luxury Operations at Marriott International, said: “We are incredibly excited to unveil a new digital experience for our guests, which is representative of the future vision of The Ritz-Carlton brand and reflects the more contemporary aesthetic found across our recently debuted hotels and resorts.

“These new websites, across both the brand as well as our individual hotels and resorts, helps enhance the entire experience, from the very first moment a guest seeks to stay with us to planning for their next vacation.”

The Ritz-Carlton Reserve website complements The Ritz-Carlton site, while reinforcing the brand extension’s position in the luxury space, highlighting the portfolio and unique destinations with engaging video content.

To elevate the brand’s design, the hotel engaged digital agency Code and Theory, who has worked with clients including Vogue, Cartier, LVMH, Hermès, and more.

The agency has also recently revamped the Marriott Bonvoy’s digital site into an integrated product experience that explores their different brands and products at the intersection of content and commerce.

According to Code and Theory, “85 per cent of consumers regularly or occasionally seek out expert content while making travel decision and nearly 75 per cent of Marriott’s web traffic comes from mobile.”