Laura Woźniak, Senior Project Manager – EMEA, MassiveMusic Dubai.The Kingdom of Saudi Arabia is in the midst of a dramatic transformation driven by Vision 2030. As part of this vision, hundreds of organisations are attempting to build a strong, lasting brand.
Marketers and brand managers in the Kingdom are on the lookout for the right tools to do so, and sound is one of the tools that they are leaning into. Powerful brands grow from powerful branding, and some of the most strategic brands – such as BSF, one of Saudi Arabia’s oldest banks – now have a sonic brand.
So, why is that?
The universal language of sound and music
Brands adopt a sonic identity because music and sound move us in a way that pictures or words cannot. Music bypasses barriers
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