In an era where Gen-Z has been driving transformation across the digital ecosystem, more than 65 per cent of them reported reverting to social mediums to access entertaining content. Samsung is no stranger to this fact and wanted to provide their younger target audience with a unique & amusing experience that shifts away from traditional modes of advertising with the launch of their Galaxy Z Flip3 smartphone.
To communicate the phone’s trend-setting features and drive the right consumer engagement, Samsung Gulf – in collaboration with Cheil & Starcom – par
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