Samsung Electronics MENA has collaborated with FACES Beauty Middle East for a summer campaign titled ‘The Beauty Trip’ that aimed to connect with young adventurers who embrace the intersection of style and technology.
The campaign, which ran from 3 July to 31 July in the UAE and Saudi Arabia, aimed to position how Samsung’s Galaxy S25 Series enables modern travelers with the tools to capture the art of travel, beauty, and self-expression.
Shot exclusively with Samsung’s latest Galaxy devices, the Galaxy S25 Ultra and Galaxy S25 Edge, the campaign’s objective was to showcase the range’s camera capabilities, sleek device design and advanced AI features.
“The launch of the Galaxy S25 Edge perfectly aligns with our vision to connect with the young generation who value innovation and style,” said Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA.
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Explaining the collaboration with FACES Beauty Middle East, Saheb said: “The campaign centered around a series of travel videos linking to beauty and skincare – all shot on the Galaxy S25 Ultra.”
“Summer is a key moment for creating content to showcase our travel and experiences, so it was a natural fit to highlight the new Galaxy S25 Series with this approach,” he added.
The brand rolled out the campaign through a video series on social media alongside paid and organic media, influencer campaigns, CRM and across retail channels.
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Each scene aims to be a testament to the seamless blend of FACES’ summer beauty essentials and Samsung’s cutting-edge camera features.
“Together, we aim to inspire a sense of adventure and empowerment, redefining what it means to be beautiful and connected in today’s digital age,” Saheb said.
The campaign also extended to promotional offers from July 15 to August 15. Customers who purchased any Galaxy S25 Series device on Samsung.com received an AED 200 FACES voucher. Meanwhile, those shopping at FACES with a purchase spend of AED 699 or more received a 10% Samsung.com voucher to use on their next tech upgrade.
To measure the campaign’s success, Saheb explained that Samsung focused on reach, engagement and vouchers redeemed.
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Samsung Electronics MENA also collaborated with six influencers for the campaign. “This allowed us to reach our target audience in a more authentic way,” Saheb said.
All in all, the collaborative campaign aimed to extend an invitation to consumers to explore, create, and celebrate summer’s most beautiful moments.
