Samsung Electronics promotes Omar Saheb to Regional VP of Marketing and Online Business


Samsung Electronics MENA has promoted Omar Saheb to Regional Vice President of Marketing and Online Business.

In his new role, he will continue to lead marketing and online teams across the region, driving growth and innovation.

Saheb will oversee the strategic direction and growth of the online and eStore business while raising Samsung’s customer-centric marketing strategies.

With over 20 years of experience in marketing management, business strategy, consumer insights, digital marketing, and leadership, he has held key positions at Kellogg’s and P&G before joining Samsung.

Throughout his career, Saheb has successfully implemented impactful strategies that have helped market presence and driven brand development.

He has also demonstrated success in leading award-winning customer-centric digital transformations and delivering growth in complex matrix environments.