
Samsung Electronics MENA invites the region’s mobile users to move past their dissatisfaction with new launches in the category with its latest integrated campaign.
Mining the insight that mobile users have expressed frustration in the lack of technological advancement in new product launches, ‘You Deserve More’ positions the brand’s latest Galaxy Z Fold7 and Galaxy Z Flip7 as the ultimate solution to buying a new phone that genuinely feels like an upgrade.
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“This campaign redefines switching not as leaving something behind, but as
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