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Samsung MENA’s latest campaign says ‘You Deserve More’

Showcasing its Galaxy Z Fold7 and Galaxy Z Flip7, Samsung Electronics MENA tells the region's consumers #YouDeserveMore.

Samsung Electronics MENA invites the region’s mobile users to move past their dissatisfaction with new launches in the category with its latest integrated campaign.

Mining the insight that mobile users have expressed frustration in the lack of technological advancement in new product launches, ‘You Deserve More’ positions the brand’s latest Galaxy Z Fold7 and Galaxy Z Flip7 as the ultimate solution to buying a new phone that genuinely feels like an upgrade.

 

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A post shared by Samsung Gulf (@samsunggulf)

“This campaign redefines switching not as leaving something behind, but as


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.