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Campaign Middle East
العربية
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Shantelle Nagarajan
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Samsung ‘The Beauty Trip’ campaign shot entirely with Galaxy S25 series

Shantelle Nagarajan
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Samsung Electronics MENA's Omar Saheb shares insights into the brand's summer campaign with FACES Beauty Middle East.

Samsung campaign

Samsung Electronics MENA has collaborated with FACES Beauty Middle East for a summer campaign titled ‘The Beauty Trip’ that aimed to connect with young adventurers who embrace the intersection of style and technology.

The campaign, which ran from 3 July to 31 July in the UAE and Saudi Arabia, aimed to position how Samsung’s Galaxy S25 Series enables modern travelers with the tools to capture the art of travel, beauty, and self-expression.

Shot exclusively with Samsung’s latest Galaxy devices, the Galaxy S25 Ultra and Galaxy S25 Edge, the campaign’s objective was to showcase the range’s camera capabilities, sleek device design and advanced AI features.

“The launch of the Galaxy S25


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Tags:FACES Beauty Middle EastGalaxy S25 EdgeGalaxy S25 Ultrainfluencer collaborationOmar SahebSamsung Electronics MENAsocial mediaSummer CampaignThe Beauty Trip
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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