The Holy Month of Ramadan is coming and with it a time for reflection, empathy and connection. It is also at this time that people turn their minds to perennial issues such as food wastage and the pandemic-induced difficulties of gathering with loved ones.
Agencies have used Facebook’s Marketing Solutions to address these topics, and a report from Facebook reveals the research-led insights behind successful campaigns.
Last year’s Ramadan presented unique scenarios and new challenges to overcome during the pandemic. Usually, food wastage is a worldwide problem with more than 1.3 billion tons of food wasted every year, a problem that gets exacerbated in the MENA region in Ramadan.
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