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Rising Menace of ad fraud in MENA region, by mFilterIt’s Debsena Chakraborty

We are all aware that the pandemic has accelerated the digital transformation of businesses and increased digital consumer consumption. With the global digital advertising and marketing ecosystem set to become a $780 billion economy, businesses are increasingly leveraging digital advertising as a tool to reach their potential target audience, however, they are often neglecting or unaware about a bigger threat looming on their marketing budgets – ad fraud.
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