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Debsena Chakraborty, VP Business Development MENA, mFilterIt

Is the move towards RAAS in app marketing the correct measure?

retail media networks

Why are brands moving more budgets to retail media networks in 2025?

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Optimising e-commerce strategy during peak sales periods

How to avoid brand infringement, digital threats in the Middle East

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Three types of gaming frauds – By mFilterIt’s Debsena Chakraborty

Rising Menace of ad fraud in MENA region, by mFilterIt’s Debsena Chakraborty

Why White Wednesday and Black Friday is a fraudsters’ Christmas come early, by mfilterit Debsena Chakraborty

Optimizing your digital marketing channels for the sale season, by mFilterIt’s Debsena Chakraborty

THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Editors' Picks Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humorous approach for Kuwaiti Ya Hala Festival garners 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Apr 17, 2025

Heriot-Watt announces scholarship winners from Faces to Watch 2025

Apr 15, 2025

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