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Debsena Chakraborty, Vice President, Growth - EMEA, MFilterIt on cannibalisation of channels

Rethinking the attribution model to stop channel cannibalisation

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Is the move towards RAAS in app marketing the correct measure?

retail media networks

Why are brands moving more budgets to retail media networks in 2025?

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Optimising e-commerce strategy during peak sales periods

How to avoid brand infringement, digital threats in the Middle East

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Three types of gaming frauds – By mFilterIt’s Debsena Chakraborty

Rising Menace of ad fraud in MENA region, by mFilterIt’s Debsena Chakraborty

Why White Wednesday and Black Friday is a fraudsters’ Christmas come early, by mfilterit Debsena Chakraborty

Optimizing your digital marketing channels for the sale season, by mFilterIt’s Debsena Chakraborty

THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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