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Debsena Chakraborty, Vice President, Growth - EMEA, MFilterIt on cannibalisation of channels

Rethinking the attribution model to stop channel cannibalisation

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Is the move towards RAAS in app marketing the correct measure?

retail media networks

Why are brands moving more budgets to retail media networks in 2025?

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Optimising e-commerce strategy during peak sales periods

How to avoid brand infringement, digital threats in the Middle East

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Three types of gaming frauds – By mFilterIt’s Debsena Chakraborty

Rising Menace of ad fraud in MENA region, by mFilterIt’s Debsena Chakraborty

Why White Wednesday and Black Friday is a fraudsters’ Christmas come early, by mfilterit Debsena Chakraborty

Optimizing your digital marketing channels for the sale season, by mFilterIt’s Debsena Chakraborty

THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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