I’m delighted to have been part of an agency that has won the region’s first ever Cannes Lions Grand Prix.
This is not only a defining moment for the Impact BBDO group but hopefully for the whole region.
But most of all I want the good vibes it has created to be put to good use.
As a creative I always try to be optimistic, with emphasis on ‘try’.
That’s what creativity does, because it reminds us we can make something that never before existed. To have a job in the creative world is a gift in itself.
And to have imaginations rewarded by winning at the most influential and fiercely contested creative competition, that’s not just a gift; it’s humbling.
So, what do we do now
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