Last Friday morning, I received several messages about my former boss. And I still am struggling to believe them. I keep expecting Firdaus Shariff to post something insightful on social media, or share a message about what the marketing team was up to. Firdaus was my former boss and the vice president of the Middle East and Africa for marketing, communications and digital customer experience at Schneider Electric. I’d known her from her days at Cisco when she’d worked with my wife. My wife is a woman who is hard to impress, and yet she always had kind words to say about Firdaus and her capabilities.
Firdaus had worked in the industry for two decades, first at Cisco, then at SAP and
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