TL;DR
We’ve shown that Relevance is the new Reach, and now we have the neuroscience to prove it! TikTok commissioned a study with IPSOS and Neurons to understand the value of TikTok compared to other key digital platforms. In the process, we explored the user’s engagement levels while using the TikTok app – in the context of visual attention in multi-screening environments, depth of interest, emotional engagement and information processing. 200+ users participated in this research from Apr 2021 – Jul 2021 across 4 MENAT markets (KSA, UAE, Egypt and Turkey). According to IPSOS and Neurons, TikTok commands undivided attention when in use, in fact 92% of the total multi-screening experience during the
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