In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.
In keeping with its ongoing commitment to remaining at the forefront of digital, Digital Media Services (DMS) – The digital arm of Choueiri Group, recently announced that it has enhanced its data infrastructure, with the forward-looking deployment of the new generation Permutive DMP (Data Management Platform) -Permutive is the data platform built for publishers. The development is the result of DMS’ ongoing drive to consistently future-proof its infrastructure. The Permutive platform now enables DMS to create more granular ingestion and cl
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
