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Regional focus key as Spotify launches “Listening is Everything” campaign in Saudi Arabia and Egypt

Music is all we need

Today listening is more important than ever before – it’s how we connect with each other, get perspective and discover more about ourselves.

With this in mind, Spotify is introducing its hyper-localized version of “Listening is Everything” global campaign, celebrating the power of music and how it inspires and connects users to the world around them in the playful and light-hearted tone Spotify is known for.

The campaign is the biggest of its kind from Spotify and lands in Saudi Arabia and Egypt with the insight that listening to music brings new layers to life and makes you feel better.

“Listening is Everything” includes a series of digital videos featuring a wide var


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