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Anup Oommen
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ReelNow TV to launch 90-second mini-dramas in the Gulf region

Anup Oommen
posted on

Initially targeting a viewer base of 250,000, ReelNow TV audiences can unlock episodes by viewing 30 to 60-second premium ads, or brands can co-create exclusive BTS content with cast members — offering high-impact storytelling integration.

ReelNow TV

With more than 500 million subscribers in Asia, a new short-form entertainment platform is launching in the Gulf Region from May 17th.

Created by ReelNow TV, the first mini-drama series of 50 episodes of 1.5 to 2 minutes each is titled A Name the isn’t Mine. It stars Saudi Arabian actor Muhanad Al-Hamdi – known for his lead roles with Oscar-winning Jeremy Irons in The Cello and Netflix hit Hard Broken.

Initially targeting a viewer base of 250,000, the primary audience is female age 30-45 and young adults age 18-30. The financial model is based on subscription to the series following initial trial.

For brand partners, ReelNow TV has developed two distinct engagement models inspir


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Tags:AdvertisingAudiencebehind-the-scenes contentbrandsClaire Xiongcreative brand strategistfinancial modekHard BrokenintegraionJeremy IronsMark FiddesmarketingMuhanad Al-Hamdipremium adspremium advertisingReelNowReelNow TVstorytellingThe Cello
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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