Jawad Hassan, Head of Media and Communications Vertical, Multiply Group writes on redefining the OOH landscape.
Over the past year, Multiply Group has made substantial progress in the media sector as a result of its bullish growth strategy. Its objective is clear: it seeks to create an integrated media enterprise that offers best-in-class services and innovative solutions.
To do this, Multiply Group has been merging traditional and digital media, combining the best of both to evolve into a multi-brand powerhouse. This, it believes, will enable Multiply to remain adaptable and ahead of industry trends in an ever-changing market.
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