Red Havas Middle East, the public relations arm of Havas Group, has announced the launch of Sway, a global influencer marketing initiative.
The announcement was made across the public relationS agency’s social media platforms.
Sway by Red Havas is meant to be an “end-to-end” influencer marketing service. The service is aimed at helping clients drive “authentic, engaging and effective” brand conversation through influencers.
The initiative will also look at integrating PR, social and experiential marketing teams to develop social-first marketing campaigns.
The newly-announced in the region, influencer marketing initiative is a global one, which was first announced on 17th July, this year.
“More brands than ever before are adapting their broader strategy and communications to include significant influencer activity,” said James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective.
“Some even put influencer marketing front and center, recognising them as a full-funnel marketing channel. It’s no longer about just a paid transaction. Brands are building long-term relationships with influencers who are advocating their messages and experience.”
Wright adds, “Across the Red Havas Group we have been working in this area for a number of years now and presently are working with more than 100 brands and organisations on their influencer activity, so it’s a natural next step to formalise and focus on this as a global practice.”
Also, mentioned in the PR agency’s announcement post on Linkedin was Managing Director Dana Tahir’s quote.
She says, “Sway empowers us to leverage the technical prowess of the Red Havas network, combined with deep local understanding, to guarantee unparalleled influencer campaigns to our clients, both at a regional and worldwide scale.
“The role of influencers, particularly in the Middle East, holds paramount significance as they hold the ability to bridge connections and foster authentic engagement, establishing a profound impact on the audiences they reach.”
Sway has been rolled out by the Group in Australia, Asia, Europe, North America and the Middle East region.