We’re back with Campaign’s Breakfast Briefing: The New Marketing.
The event’s content is aligned with key insights, relevant market developments and collaborative opportunities at 8:00 am at the Grand Plaza Mövenpick, Media City on Friday September 15th 2023.
Leading industry experts will come together to discuss the evolving world of marketing and the latest trends such as adtech, AI, performance marketing and behavioural targeting.
There will be a networking breakfast to meet diverse creatives, brands and agencies.
Followed by three insightful panels by industry experts on how the industry is shifting from traditional marketing methods and cracking the marketing code of the digital age.
8:00am: Registration & Networking Breakfast
9:00am: Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East.
9:05am: Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East.
9:10am: Panel 1 – The evolution of data and measurement
We join forces with notable industry leaders to dissect the pivotal shifts in ad tech & measurement as well as how the changing role of data poses both challenges and opportunities across different industries. Beyond just measurement, we’ll delve into the synergy between creativity and data-driven strategies, and touch on the ever-evolving dynamics of agency-client data discussions.
9:40 am: Panel 2 – ARe you paying Attention?
In a world where consumers are craving deeper connections with the brands they buy and love, advertisers continue to seek new and better ways to cut through the noise and engage with their audiences. Augmented Reality has been one of the biggest breakthrough innovations for ad formats in recent years, with an increasing number of big brands now adding AR to their marketing campaigns. In this session, join the experts for a deep discussion on why it has changed the game and what immersive storytelling really means. Learn the value of interactive advertising experiences, and how AR is proving that immersion counts.
Youmna Borghol, Head of Measurement, Snap Inc.
More Speakers TBD.
10:10 am: Panel 3 – AI’s Role in Reshaping Advertising.
AI has taken advertising by storm, and even more so Digital Advertising. With new updates almost weekly, Performance Max, Advantage +, Smart Campaigns, AI creatives… digital advertising as we know it is changing. Our experts discuss these changes over a “AI’s Role in Reshaping Advertising” panel. Join us for an engaging discussion as our panel of experts dissects the pivotal role of AI in sculpting the future of advertising. This is your opportunity to glean insights and strategies that will prepare you to navigate the ever-evolving landscape with confidence.
10:40 am: Chair’s Closing Remarks – by Justin Harper, Editor | Campaign Middle East