Red Havas Middle East has appointed internationally recognised editor and creative consultant Rusty Beukes as its creative director. The new role aims to expand Red Havas’ creative communications offering for its exponentially growing roster of regional brand partners, with a targeted focus on fashion, lifestyle and beauty.
“In an era where communications agencies face a near-daily redefinition of their identities and scopes of work to tailor those to the modern media landscape, we believe the role of PR is to provide diverse and impeccable service that moves at the pace of today’s lighting speed multimedia landscape. The exciting addition of Rusty to our team further complements and
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