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Anup Oommen
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Reach appoints Nour Zayat as Managing Director

Anup Oommen
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Nour Zayat, who has been an integral part of Reach since its launch in 2022, will now spearhead business strategy and development across all verticals, driving growth and innovation for the agency.

Nour Zayat, Managing Director, ReachNour Zayat, Managing Director, Reach

Reach, a leading 360-degree marketing agency in Dubai, has appointed Nour Zayat as its new Managing Director.
Zayat, who has been an integral part of the agency since its launch in 2022, will now spearhead business strategy and development across all verticals, driving growth and innovation for the company.
Commenting on the apppointment, Ihab Ghazal, CEO and Founder of Reach, said, “Since day one, Nour has been at the heart of Reach’s success story. Her vision and understanding of the industry make her the ideal leader to guide the agency into its next phase of growth.”
Nour began her career in 2015 as a content creator, quickly establishing a strong digital presence and a deep und


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Tags:AbdokhjAlaa Abou HarbappointmentsBasel Gazioglubusiness strategyIhab GhazalInfluencer marketingManaging Directormarketing agencyMarwa Hassan.Nour ZayatReachRemi SalloumSara GaziogluZainab Al Sawalhi
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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