Carat has appointed Ramzy Abouchacra as MENA CEO. He joins from Initiative MENA and has almost 20 years of regional experience, having previously held leadership roles at Initiative and Starcom MediaVest in the Levant and Dubai.
Abouchacra brings strong expertise in digital transformation, international and regional client relationships and will play an important leadership role in supporting clients as they put consumers at the heart of their businesses, says Carat.
Based in Carat MENA’s head office in Dubai, Abouchacra will assume responsibility for driving the development of Carat’s operations across all markets. He starts his formal executive Carat responsibilities on January 1, 201
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